Are “eco-friendly”, “sustainable”, and “inclusive” simply buzzwords you use in marketing?
Or do they describe your products?
Better yet, do they match your brand beliefs?
If your ecommerce brand sells to Millennials or Gen Z, it's not enough to simply use these words in product descriptions or marketing campaigns.
Today’s younger consumers believe in social and environmental issues.
And, they buy from companies who share their values
Consider these jaw-dropping statistics:
Changing How Companies View Their Mission
In the not-so-distant past, board rooms were full of men in suits focused on one thing - profits. Anything done in the pursuit of profit was considered “ethical”, as long as it was legal.
The jewellery industry was especially favorable for this type of thinking since much of the raw materials and labor used to create jewellry came from developing nations.
Today, forward-thinking CEOs are re-defining ethics in terms of protecting natural resources and taking care of their employees.
The great news is that these new ideals actually help the bottom line, as noted by Sir Richard Branson:
"Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients. It's that simple"
Expand Your Brand With Sustainable Silver Jewellery
Phoenix Design Group has been recognized by Common Objective as a 2022 Leader in Sustainable Fashion.
Common Objective (CO) is a community dedicated to doing fashion better. Their 50,000 members share a common objective - great fashion products that value the people who made them - and the planet.
We were recently honored with the title of “CO Brand Ambassador” and we couldn’t be more proud!
Our jewellery products are all made from recycled silver and custom designed for your brand.
On-trend, inclusive, and environmentally-friendly.
Contact us today and let’s chat about how we can help your brand expand your audience by sharing what you believe!